Enchant Christmas hosts millions of guest each year across 7 concurrent MLB stadiums. I joined the creative team, with imagineers from the likes of DDB, Rethink, Disney and Cirque du Soleil to help elevate their immersive holiday experiences and bring story-led ideas to life an ways that would captivate visitors with the magic of the season an develop, offering guests a unique and memorable adventure. Each year millions of guests are invited to to explore each of Enchant four touring bespoke stories worlds and find the hidden sculptures lost within the maze.
Each story world has unique characters and themes. Santa's Magic Timepiece, The Great Search, Reindeer Games and Classic Christmas.
The light maze itself is made up of over 55,000 sq. ft. of professionally designed and illuminated light sculptures, with hundreds of thousands of lights. The scale of the event has to be seen to be believed, with the center tree standing over 100ft tall.
My role has seen me partner with the Brand Experience team to oversee a number of immersive themed experiences and brand activations. From the animations on the tree, video production, to icebars and photo opportunities.
I have also partnered with Marketing to as a Creative Producer to cover campaign and video content, Digital, Motion Graphics, OOH and Video production for the core brand and partners including Kraken, Coca Cola, Hallmark.
Enchant sold over 1,000,000 tickets in 6 weeks in 2025 and has social projects such as Kids Light Up The Night offering 42,500 complimentary tickets to disadvantaged youth.
The logistics of running and creating content and coverage for 7 simultaneous shows, across 7 different cities with a small team requires a tight team was an amazing learning opportunity.
Tami Sapronetska - Concept / Character Design
Jared Schmale - Creative Director
Cosmo Campbell - Chief Creative Office
Victoria Wills - Creative Operations
Photography - Navid
Lisa Cheung - Graphic Design
