Classic Christmas, a collaboration between Coca-Cola and Enchant, aimed to create a nostalgic holiday experience that would immerse visitors in the magic of traditional Christmas celebrations. The objective was to design and produce captivating video content that would enhance the festive atmosphere across the multiple event locations.
As the Creative Video Producer, I led the development of a series of videos that integrated video content with motion graphics from the event. I coordinated, negotiated, videographers and drone pilots. We used AI music and VO to create informative pieces that could easily be updated. The videos were tailored to complement various attractions, such as ice skating rinks and light mazes, creating a cohesive and immersive video language.
The video installations played a pivotal role in bringing the Classic Christmas vision to life, contributing to an event that attracted over 416,000 visitors across its locations. Attendees praised the enchanting atmosphere, with many highlighting the visual displays as a standout feature. The successful integration of video content elevated the overall guest experience, reinforcing Classic Christmas as a premier holiday destination.
VP Marketing - Michelle Leyva
Creative Director - Lisa Cheung
