Samsung UnBox your phone campaign extension for the Galaxy S8 in California. The campaign shown across the U.S used clever use of projection mapping to bring unique surfaces to life and amplify the campaign presence. We brought the high profile Santa Monica peer location to life, where it received a large amount of positive attention across run of show.
Under Go2Productions expertise we took ownership of the 3D production, and bringing the artwork created at R/GA to life under the guidance of Perl Media, animating the whale and diver for the custom surface. We were given static assets which were rigged animated and prepared for perspective mapping.
My part in the project was an extension of the amazing campaign where the 126,000 New Yorkers found themselves playing a part in a spectacle that took over two national landmarks, leading to 7.65MM social engagements and 213MM social impressions within one week.
Agency - Perl Media
Wasserman - Experience
R/GA - Whale Model
RabCup - Projection Mapping Service
