Client:
Enchant Labs

Santa calls - covid connections wiith Realtime Video Call app

Studio:
Enchant Labs
Role:
Digital Experience
Realtime Animation
Motion Graphics

During the height of COVID, Enchant Labs sought meaningful ways to give back to the community. They created a heartwarming digital experience that allowed parents to reconnect with the magic of Christmas through a real-time video call with a virtual Santa. This Unity-powered app used facial tracking technology—letting users become Santa themselves and make personalized calls to loved ones, all from a distance. A creative solution that brought joy and connection when it was needed most.

Enchant created a heartwarming digital experience that allowed parents to reconnect with the magic of Christmas through a real-time video call

I focused on the Art Direction, moving towards a modern reinterpretation— a distinguished gentleman. For production, we partnered with Hossein Diba, known for his lifelike ZBrush characters, and a team who handled the Unity build. We ultimately made the character more recognizable and family-friendly for the app due to user feedback.

Project Results

It was exciting to be part of the development process and thousands of happy customers that were able to download and successfully use this app with their children over a difficult time. We also created a signature look for the Enchant Santas that attended the shows, bringing the experience round to be more integrated into the immersive brand. This was one of those products that was released ahead of the AI curve and would be much easier to implement now given advancement of digital characters.

Team Credits

Project Role:
Digital Experience
Realtime Animation
Motion Graphics
Studio:
Enchant Labs
Additional Credits:

Zeeshan: Project Manager

Turtle: UI App interface

Video: Rachel Larson

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